Canva Genius

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Inspirations

Nowadays, early-stage creative teams often work remotely and asynchronously. Such workplace setting requires a high degree of collaboration and creativity. While digital tools have enabled remote work and provided platforms for sharing, communication, and even real-time collaboration, creative professionals often struggle to maintain the seamless flow of creative ideas. This disruption can significantly impact the efficiency and productivity of teams. Therefore, a very powerful digital collaborative workspace is needed.

User Research

To figure out the reason behind such challenges, we conducted a user interview with Joey Q: In your remote work, what is the biggest issue affecting your creative work? A: In my remote work as a marketing photographer for a small local business in Long Island City, New York, the most significant issue impacting my creative process is the struggle to align my creative decisions with the overarching business objectives. Since our goal is to utilize marketing content to promote the business, I face the challenge of not fully understanding the business's strengths and what exactly we should emphasize in our promotional materials. Therefore, when creating visual content, it occasionally goes off-center and wastes a lot of time on reworking.

Q: What is your expectation? A: To overcome this challenge, I believe it's crucial for me to enhance my understanding of the business's strengths and target audience. This can be achieved through more proactive communication with my boss and teammates. By gaining deeper insights into the business's objectives and target market, I can make more informed creative decisions that align with our overarching goals.

Problem Statement

Creative professionals, such as designers, writers, and photographers, sometimes struggle to manage their workflows efficiently while staying inspired and connected with their teams. Challenges like the lack of immediate feedback, difficulty tracking progress on creative projects, and a sense of isolation in digital workspaces can hinder creativity and slow project progress.

These issues can lead to unaligned goals, delayed project completion, and reduced creative quality. There is a clear need to address these gaps and maximize collaborative creativity across disciplines.

How Might We

HMW use AI to streamline project tracking, ensure team alignment, enhance feedback, and reduce isolation for creative teams working remotely.

Solutions

AI-Mediated Project Tracking & Smart suggestions for team alignment & Proactive Team Feedback with AI’s aid

How we built it

We utilized Figma to construct a high-fidelity prototype, drawing from Canva's style guide. We integrated this AI feature into the pre-existing screens.

Built With

• figma