Inspiration

We saw some popular apps use a very simple and minimalistic yet fast and elegant onboarding funnels, which inspired us to make a SaaS that would allow people to make such a funnel without any code and generate leads for marketing.

What it does

By harnessing the power of Google's Gemini 3 Flash, our platform redefines the lead marketing funnel, empowering businesses to visually build high-converting, intelligent agent workflows rather than rigid, static forms. At the heart of this innovation lies our Semantic Routing engine, which leverages Gemini’s deep contextual understanding to facilitate dynamic, human-like conversations that adapt in real-time to qualify prospects with precision. This robust technical execution ensures that every interaction feels personalised, solving the critical challenge of scaling lead generation without losing the human touch. By democratizing access to enterprise-grade AI, we enable marketers to instantly deploy sophisticated, automated agents, turning passive traffic into high-quality, actionable opportunities.

How we built it

We used NextJS to build both the frontend and backend, Drizzle ORM and PostgreSQL for the databases, Clerk for authentication, and Gemini 3 for AI reasoning and content creation.

Challenges we ran into

Maintaining the architectural integrity of the SaaS without being distracted by the growing complexity of the app over time.

Accomplishments that we're proud of

Our runtime orchestrator module steers the conversation and makes it seem human-like by leveraging semantics from the workflow and deep contextual understanding of the conversation.

What's next for Cognito

We want to add more features in Cognito to make it more scalable and reachable across potential users given that no-code agentic workflow builders have a lot of scalable potential.

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