Inspiration
We believe coaching should be accessible, personal, and always available — not limited by time zones, income levels, or calendars. But existing coaching platforms are either built for enterprises or focus solely on the coach. We imagined something different: What if you could actually meet your AI Coach? CoachBridge is the result — a platform where coaches can scale themselves through digital twins, and coachees can access personalised guidance anytime, powered by both AI and human wisdom.
What it does
CoachBridge is an AI-powered coaching platform that supports:
- Coaches: Create digital twins, manage bookings, earn from live sessions or asynchronous AI coaching, all in one place.
- Coachees: Connect with AI mentors, human coaches, or hybrid combinations. Get 24/7 coaching support in multiple languages.
Coaches subscribe for $79/month; coachees start from $25/month — making it scalable, inclusive, and easy to access from anywhere.
How we built it
CoachBridge was built on Bolt, with integrations including:
- ElevenLabs: To create AI voice personas that feel personal and trustworthy.
- Tavus: To develop scalable video-based digital twins of real coaches.
- Custom AI flows: Powered by structured coaching models (GROW, SCARF, SMART) and custom-built knowledge bases per persona.
- We also created a coach-facing dashboard, a coachee journey with onboarding logic, and persona-specific micro-content.
Challenges we ran into
- We underestimated the scope of development — initially attempting to build solo, before calling in our amazing teammate Ben, who took the build to the next level.
- Design was a bottleneck until Thomas joined and helped us bring the vision to life.
- Creating AI coaches that felt real, not robotic, required us to build deep knowledge bases and UX logic from scratch.
- Staying within a 3-minute video constraint while showing a multi-sided platform was also tough!
Accomplishments that we're proud of:
- We created a working platform demo in under a week, with real coaching flows, a human-AI Guide, and Growth Coach Sam fully live and interactive.
- Our Hackathon Coach, Tariq, helped us stay on track — yes, we used our own AI to support us through the Hackathon!
- We blended tech, humanity, and real coaching knowledge into something people can feel — not just test.
What we learned:
- Building a great AI product isn’t about prompts - it’s about personality, structure, emotional connection, and real use cases.
- The future of coaching is not either AI or human — it’s human + AI, each enhancing the other.
- And finally: even AI coaches can’t replace a great team. 🚀
What's next for CoachBridge:
- Launching pilots with real coaches and their clients
- Expanding our AI persona library (Growth, Career Change, Resilience, etc.)
- Partnering with universities, charitable foundations, and enterprises to reach broader populations such as helping Emirati Youth with their career progression
- Scaling the knowledge base engine to allow coaches to co-create their twins at scale
- Integrating the AI Coach Personas into the AI Guide Coach so a Coachee will automatically be put through to the most relevant coach during their first call
- Adding languages such as Tagalog, Urdu, Hindi and so we can better reach more of the local population.
And yes — we’re building our first 1,000 paying users as we speak!
Please see our pitch deck that helps bring the story to life: link
Built With
- elevenlabs
- javascript
- next.js
- openai
- react
- stripe
- supabase
- tavus


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