Clothing in secondary markets has no gold standard of prices nor a barometer for changes in trends. People and firms largely base their purchasing decisions on 'animal spirits.'

There is no Dow Jones for used designer clothing, trends or prices.

We believe that by providing consumers with a fun way to share and catalog their outfits that we can create the worlds best database of consumer clothing and that firms will then be able to use that data to make better business decisions.

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