Clarity

Problem Statement Traditional ad testing relies on rigid surveys that capture surface-level reactions but miss the nuanced "why" behind consumer responses. Marketers spend millions on creative without understanding which specific moments drive emotional engagement, brand perception, or purchase intent. Interview-based research provides depth but doesn't scale. The industry needs a solution that delivers conversational depth at survey scale. Solution Overview Clarity is an AI-powered conversational survey platform that conducts natural dialogue with ad viewers, extracting rich qualitative insights while automatically structuring responses into actionable data. Our system: Engages users in voice-based conversations about ad content using ElevenLabs AI Uses TwelveLabs video understanding APIs to analyze ad creative and match user reactions to specific timestamps Automatically categorizes unstructured feedback into standardized fields (emotions, brand associations, behavioral intent, demographics) Stores structured insights in Cloudflare D1 for real-time analytics and reporting Users experience a natural conversation; marketers receive clean, queryable data with timestamp-specific insights linked to actual video moments. Business Impact For Brands & Agencies: Replace 100+ checkbox surveys with conversational interviews that scale Identify exactly which creative elements drive emotional responses Reduce creative testing costs while increasing insight depth Make data-driven decisions about what ad moments to amplify or edit Measurable Outcomes: 10x richer qualitative data per respondent vs traditional surveys Timestamp-level attribution linking creative decisions to consumer reactions Automated insight categorization eliminates manual analysis bottlenecks Enterprise-ready infrastructure (Cloudflare D1) for production deployment

Built With

• amazon-web-services
• cloudflare
• elevenlabs
• react
• twelvelabs