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ChurnAvengers: Outsmarting Retail Churn with Agentforce

Every retailer dreads the silent goodbye-when loyal customers disappear without warning. I’ve seen this challenge up close, and it inspired me to build ChurnAvengers: a smarter way to spot and save at-risk customers before it’s too late.

Lessons & Challenges

No project is without its challenges-tight timelines, tough choices about features, and plenty of late nights and weekends. But overall, building ChurnAvengers was a genuinely fun and rewarding experience. I enjoyed seeing the idea come to life, and I’m excited about where this project can go next.

Why ChurnAvengers?

Traditional churn tools react when the damage is done. ChurnAvengers, powered by Salesforce and Agentforce, detects subtle behavioral shifts early and launches personalized, automated interventions-giving retailers a real chance to keep their best customers.

How I built it:

Created realistic customer data with Python and Salesforce Data Cloud
Designed a matrix to match customer segments and risk factors (behaviors) to targeted actions
Automated personalized outreach using Agentforce and Prompt Builder
Built an intuitive dashboard for business users with Apex and LWC

What’s next:

“The journey doesn’t end here. I’m looking for retail partners interested in shaping the future of churn prevention. If you want to be among the first to try ChurnAvengers and help define its roadmap, let’s connect.