Emirates NBD 4 Life

A single eco system to connect Customers, Partners and Emirates NBD to monetize data. A new business stream of PRE-PAID cards for customers and to handle cash problem in SME Sector.

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Inspiration

As digital practitioners, when we learned about the use cases, we wanted to draw on our expertise and build something that we could use right away. The concept was straightforward: use the strength of the Emirates NDB customer base to target all lifestyle segments and price points in one location.

What it does

It creates a personalized lifestyle experience by blending user preferences along with bank data and customer financial behavior.

How we built it

We translate the idea into a app journey using UI/UX designing tool. Later on we translate this into a working mvp demo mobile app and presentation.

Challenges we ran into

The main challenge was figuring out how to get customer consent to share data in a way that would benefit both the customer and the bank as well as any associated vendors.

Accomplishments that we're proud of

End of result, we made a successful prototype with a complete user journey.

What we learned

What's next for change it later

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