The Pain

  1. An Australian study found that nearly 35 per cent of people living in residential care facilities were depressed.

Older citizens in home and aged care suffer emotional and psychological issues like loneliness, depression and social exclusion.

  1. The total cost of health care associated with fall injuries in older people in NSW, in 2006/07, was estimated at $558.5 million)

Falls prevention and other physical weaknesses (falls are one of the biggest issues for older people affecting them not only physically but damages their confidence.

  1. Dementia is expected to rise to 1 million people in Australia by 2021

The Product

The Challenge Garden delivers an indoor / outdoor interactive environment, with the capability of data collection, goal measurement around activities that promote social inclusion and wellbeing. The Challenge Garden has been developed to overcome key issues around: physical exercise, cognitive development, and social interaction for aged people.

The Market

There are over 2 million people in Australia who are currently supported to some extent in going about their daily living activities, including 200,000 in residential care, 100,000 in home care programs, 500,000 in disability programs, another 1million supported by Home and Community Care services and others with private arrangements. These numbers are replicated internationally.

Our channel to market includes: Residential Aged Care Facilities, retirement villages, adult day care centres, councils (senior citizens centres/ parks), hospitals, and shopping centres. Differentiation “Value Proposition”

Any customer will have a “turn key” solution which allows then to “customise” an inexpensive evidence based solution that is therapeutic and fun.

A bit like Ikea, modules would be available that could be combined to create a unique regenerative and re-enablement “spaces” tailored to the needs of a “user” profile. The modules would provide challenges for the three key areas of a person’s physical, emotional and mental capacities. Extensive R&D will be conducted to develop and determine modules that deliver the greatest benefit. There is potential to integrate methodologies and software for measurement, goal setting, and social media applications using “wearables”.

In summary, aged care providers will receive:

o Turn-key, inexpensive build, benefiting off ‘mass production’, with a web site, step through process with available selection of modules o Better quality of life for loved ones o Better environment for visiting o Longevity o Better physical and mental health – less cost incurred for medications and remediation than if garden not present

Operators can therefore enjoy high occupancy, low marketing costs and charge a premium for services. Business, Revenue & Financial Model.

$100,000 investment will allow us to further develop the garden ‘modules’ and associated research over a 12 month period, whereby we will be covering our staff costs, generally, by selling “garden” services at cost to existing aged care operators.

We expect year two sales of $1 million sales with a $300,000 profit.

Investment is being sought to: • Cover research in an existing aged care provider 50 protypes of different sensory inputs and will involve using wearables to assess the behavioural changes of aged care people with and without the Challenge Garden, and with changes in the Challenge Garden. • Engage an industrial designer to perfect the chosen prototypes for mass ‘flat pack’ production. The People

Challenge Garden will be delivered by a multidisciplinary team with diverse experience is various facets of aged care and startup business. Our team comprises an architect; an aged care business owner, a software engineer and a permaculturalist.

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