Challenge accepted

We start a long session of brainstorming, lots of ideas but after lunch we decide to go Social media and beting each other to find a GREAT idea.

So we come up with the idea of challenge friends in order to get motivation to accomplish goal in life.

like lose weight or quit smoking or become Vegetarian to more than a month

We targeting early adopters that are young, social savvy and own a FB account.

You challenge your best friend on FB to quit smoking. If he accepted, the challege its starting,and on your FB feed your friends see that you challege him and can also bet their money on him. the one who's been challeged cant's see the duration of the challege when he complete your mission, he will recived your money to his Leumi account !!