Challenge #11: How to relaunch tourism after the crisis?

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  Pitch, page 1

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  Pitch, page 2

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  Pitch, page 3

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  Pitch, page 4

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  Pitch, page 5

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  Campaign, example 1

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  Campaign, example 2

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  Campaign example 3

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  Digital banner, example 1

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  TV commercial example

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  Digital banner, example 2

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  SWOT Analysis

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  Communication Strategy: Measures

Inspiration

Our team all love travelling and have a passion for Switzerland, so the challenge particularly resonated with us. We are particularly worried about the future of the tourism sector and how it would impact businesses locally to us.

What it does

Our solution is focused on tourism at all levels: local, regional and national. We want to make sure that tourists return to the places they love and maybe visit

How we built it

We started with a mind-map exercise to get all our thoughts on paper. We then identified the problems and split into sub-teams to propose solutions.

Challenges we ran into

• No benchmark for such crisis
• Unknown end of the crisis period
• Tourism is a broad subject
• All team members did not know each other earlier
• Work deadline (48h)

Accomplishments that we're proud of

Meeting the deadline. Reaching feasible solutions that could be implemented immediately and longer term strategic plans.

What we learned

Interesting facts came out of our project: 50% of tourists in Switzerland are Swiss residents. The pineapple is the symbol of the industry and represents warm welcome, celebration and hospitality.

What's next for Challenge #11: How to relaunch tourism after the crisis?

Follow-up on our next steps... enhance the platform, launch the communication strategy, build and sell an investment product.