CENTRIX

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What is CENTRIX

CENTRIX is an Advertisement Prediction Software designed specially for startups and small companies. It is a web application that helps startups plan their advertisement strategies

Background

The basic idea behind that was to predict which city/cities have the highest number of people that will buy a certain product. Suppose a company wants to launch a new product in the market. They can provide our app with details about their target audience and we'll predict cities that have the largest audience, this makes advertising strategies easier. The app works with data from Indian Census and uses ML algorithms to do the prediction.

The Story

JIVOX hack Bangalore, Venturesity 2016. The problem statement was a simple data visualization app that could help in solving some real world problems. But we decided to take it to a new level. JIVOX is an advertising company so we wanted out product to he related to advertisement. 4 cans of Redbull and 3 hours later we came up with this idea of making advertising easier by helping companies chose their location of advertisement. The final data is visualized as a Locality-Population graph making the process very simple for the user. Making the complete interface with the visualization wasn't easy, given all of us were newbies then. We had to get the data from the Indian Census, scrap it off the web, store it and parse it into a JSON format. We hadn't implemented the ML algorithms then because of the time constraints, the data was simply analyzed and graphs plotted according to a simple similarity.

Built With

• angular.js
• chart.js
• node.js
• sklearn