Cell Theme

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The Origin of Cell

As a HubSpot Platinum Partner Agency who builds themes, templates, and brands on the HubSpot CMS everyday, the 2022 HubSpot Theme Challenge offered an opportunity.

We typically work with clients to bring their websites to life. This theme challenge provided a space for pure creative, user-focused control of our theme build. We leapt at the opportunity to create a theme that could be easily used across teams without touching a single line of code, and one that would answer questions we get all the time about website design best practices.

Inspired by the small but mighty power of a single biological cell, we’ve built a brandable, scalable, optimized theme that can be used by companies across industries to rebrand in minutes and rebuild in days.

The Build

Built by our Growth Driven Design experts to support conversions, Cell features:

30+ custom modules including the 10-in-1 Cell Section module
35+ custom templates
Simple and custom animations
Global and local Header & Footer modules
Help text to guide content development
A wealth of conversion components (buttons, CTAs, forms, pop-ups, etc.)
Easy-to-use options and configurations for A/B testing
Mobile responsiveness

The Challenge: With the addition of the Styles pane in HubSpot’s module editor, we knew there was a powerful opportunity to give users even more control by taking design elements out of the code. The challenge was to provide a wealth of options without overwhelming our users.