Inspiration
Helping marketing team with advertising research
What it does
Identifies zip codes that are majority high quality customers to focus retention on and zip codes that are low quality to focus acquiring.
How we built it
Python
Challenges we ran into
Data
Accomplishments that we're proud of
Our interactive visualization
What we learned
Importance of planning, how to build a project
What's next for Capital One Geospatial Views
Predictive modeling for zip codes not currently in Capital One's customer base.
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