CanvUs - Personalized Makeup Try-on for All

CanvUs is a personalized makeup try-on experience. It incorporates accessibility-enhancing (currently focused on mobility and low-vision) and social sharing features to empower every beauty lover.

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Project Goal

As part of the Ideation Track for the ELC Accessible Beauty Hackathon, our team ideated an accessibility-maximizing canvas experience of makeup try-on called CanvUs.

Project Methodology

Our team took a Design Thinking approach to ideate for this experience. We conducted the first three steps in Design Thinking: 1. Empathize, 2. Define, 3. Ideate.

Inspiration

We drew inspiration from our user interviews with disability artist Kam Redlawsk and disability fashion influencer Samantha Jade Durán. Our interviewees identified the following design opportunities:

  • In-store mirrors are too tall to reach for people in wheelchairs.
  • Current VR try-ons are too "Glam" for many people, they do not offer customization features.
  • There is a lack of social media representation of people with disability in the beauty industry.

Feature Ideation

Accessibility & Inclusion

  • Sketch-your-style feature: Engage users in customizing their try-on.
  • Touch- & Voice-enabled: Integrate existing voice-enabled technologies within the app.
  • Color precision & Augment Enhancement: For people with low-vision.

Connect Experiences

  • Social sharing: Enable sharing of try-on picture or virtual GRWM videos.
  • Physical purchase: Connect to product purchases.
  • In-store experience: Inform users about wheelchair-friendly experiences.

Accomplishments that we're proud of

  • Conducted extensive secondary research & competitor analysis on existing inclusive technology, and specifically VR makeup try-on tools.
  • Interviewed two disability advocates and listened to their stories.

What we learned

  • People with disability needs more representation in the beauty industry.
  • A lot of current try-on tools focus only on trying on the product, yet lack precision and customization, leading to less user engagement.
  • Defining end-to-end experiences for VR try-on tools is important for a product's success.

What's next for CanvUs - Personalized Makeup Try-on for All

  • Get feedback from the ELC Hackathon Community.
  • Prototype the tool with Figma
  • Test the tool for target users

Built With

  • canva
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