Challenges for NonProfit

  • Maintaining Social Media Presence

  • Interesting + Shareable Content

  • Align to donor’s core values

  • Cannot find social listening tool for non profits

Solution

  • Audience Discovery (donors most tweet words) -- Mission, Interest, & Lifestyle

  • Grouping Audience Personas (topic analysis)

  • Related Trending Stories (trendspottr) -- Brainstorm internally to Chatter -- Post to audience directly

Salesforce Integration

  • Using Contact Info – Custom Field Twitter Handle

  • Chatter share to brainstorm internally

  • ExactTarget SocialStudio future integration

-- ExactTarget email newsletter – article URL open rate by donor

-- Suggested article, verifies donor interest

-- Add to custom field contact info, on interest for callers to chat with donors

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