We specialize in the eCommerce space and helping brands build out automation funnels and closed-loop HubSpot ecosystems. We were surprised by the lack of eCommerce Themes in the HubSpot Marketplace and we wanted to give brands the ability to have a modern, sleek Theme to run alongside their eCommerce engine.
Our Theme, "Qualitee", is user-friendly and all modules are drag-and-drop. An end-user is given a blank canvas to create an innovative website experience. We're betting on eCommerce to have accelerated growth within the HubSpot community and want our Theme to be the go-to experience for brands wanting to take the next step.
What it does
The "Qualitee" theme gives eCommerce brands the automation engine they need to thrive and does it without an end-user ever knowing it bridges the gap between the website and the actual eComm store.
It gives users the ability to create a fully-functioning website and customize the look and feel to their brand. The framework of Qualitee allows for an easy, pain-free website build.
How we built it
We had some assets and ideas in mind that we use for our clients. But, they needed a refresh and weren't fully coherent when they were all "packaged" up. This allowed us to take the best of what we already had and gave us the ability to infuse and incorporate new ideas into the Theme.
We didn't use any outside help and on top of our day to day responsibilities, formed a small detail to put our project into motion. It certainly wasn't a walk in the park, but we accomplished a lot in a short amount of time.
We started out with Zoom pow-wows, which graduated into designing wireframes, and eventually sent it to our dev team, who was left with the tall task of bringing it to life.
Challenges we ran into
Given that this was our first attempt at a true HubSpot Theme, we were bound to run into a few small issues. There was definitely some learning, especially into the subtle nuances between "Theme" and "Template." There were some error messages that none of us had ever seen before and perhaps caused a small amount of panic given that the deadline was fast-approaching.
But aside from that, there was nothing monumental that we couldn't take a step back from, put on our problem-solving hats, and resolve without going bonkers.
Accomplishments that we're proud of
Our mighty team of three dedicated resources put together an entire Theme on time! We did have some internal pondering and perhaps worrying that we might not finish on time. But everyone came together, worked to move in the same direction, and are proud of our finished product.
We have our very own Theme now!!! This is exciting stuff. I know our team and although we got this submitted, we're already figuring out how to make it better and will continue to optimize for other HubSpot users.
Don't quote me on this, but I think we might have one of the first "Commerce" Themes? We're in unchartered territory and the goal was always to put something on the Marketplace that users will flock to because of the design appeal and ease-of-use.
What we learned
We learned that creating Themes is not easy. It was a great learning experience for everyone that was involved. There was a lot of fortitude and resolve shown by our technical team. When they ran into issues, they just kept working hard to fix them.
Considering this was done on top of everyone's full-time responsibilities, there was after hours and weekend work put into this project. Once we decided to go down the path, we gave it every ounce of energy that we could, and that the project deserved.
What's next for Campaign Creators Hackathon Submission
We all possess a growth mindset and are never quite satisfied with our final work. Consider our Theme a WIP. We have already identified some features and functionality to include in the next round of edits. That's just the way we roll.
I know our dev team has started to document other modules and pages we want to build. This is just the beginning.
I can also envision other Themes in the Marketplace that will cater to other industries and HubSpot users.