Buy-In For Earth
We face a number of great problems in the 21st Century (terrorism, Global Warming, etc.). These can frighten people afflicting them with inaction. This does not have to be.
Throughout our history the way human beings have addressed major problems is to get large numbers of people in effective action and keep them in action. Now there is plenty of good science available on how to get people to buy into action. There is even some new relevant science from studies of how our brains work. Can we turn this new science into an Watson App? You cannot take on a big problem in one gulp. You need to break it down into manageable pieces. For this contest we can define a specific tool we need, a buy-in generator, because buy-in is the key mental component of enrollment.
Our Watson App, BuyInEarth, is then a computer based application designed to generate buy-in in the human brain specifically for taking on the great problems we now face and working toward a sustainable Earth. The key element of buy-in is to invite people to envision themselves succeeding with the idea. The current images we are presenting to our youth are most a disaster. We now have generated a high level of buy-in for stopping a zombie apocalypse, but not for addressing Global Warming. There is a small amount of good images of success on real problems out on the Web. We badly need an App to find them.
The IBM Watson challenge opens up a possibility of building a rapid prototype App and testing if software can generate buy-in in human beings to build a sustainable Earth. I have many years work on this problem under my belt and we now have a Web site with a Program Design Document, runnable prototype, and short video:
Buy-In for Earth Web Site link
It will take a while to test and refine this App, “BuyInEarth”.
Tom Riley TomRiley@WoodwareDesigns.com