Business Reply Automation with NLP

Postman Workspace Link: https://www.postman.com/batfia/workspace/business-reply-automation-with-nlp/overview

The problem

Nowadays businesses around the world rely heavily on social platforms for marketing because it is one of the most effective marketing strategies out there. For example, a business that sells clothes online usually make Facebook posts or run ads on Instagram or publishes try on hauls on youtube. Once these posts go live, potential customers and buyers from around the world come in and start making comments and ask different sorts of questions about the product like - "hey is this dress available in blue? or hey is this offer still valid?". So what typically happens that the social media moderator of that business has to go back and forth to find out the correct answers and has to jump across different social platforms to get back to each response. As you can guess, this approach doesn't scale. Especially if the business has a lot of followers on social media or if the post is promoted or gets a lot of attention. This results in frustrated customers due to delayed responses or even loss of potential new customers.  

The Solution

Then comes the necessity of having some sort of automation software. That is capable of understanding what people are saying and can reply to each and individual query correctly and on behalf of the business account. So, to understand the meaning or intent of a comment, there are NLP engines that you can train and use according to your business needs. And to deliver responses on behalf of your business you need to build apps on different social media platforms and authorize those apps to take action on your behalf.

How the Postman workspace helps

Developers can use this as a basic building block to build the automation software described above

Developers can learn how to set up OAuth2.0 apps for different social media platforms
How to use OAuth2.0 to grant organization-level access to an app and generate an access token using the user level access token
How to fetch and make replies on behalf of the organization using the access token
How to use NLP Engines like Wit.ai to train a custom NLP model and use it to extract meaning out of a sentence
How to use Postman Environment variables in order to chain requests
How to use Postman Tests in order to automate stuff