Bubble Quest

Wash to Earn

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Executive Summary

Bubble Quest is an innovative gamified augmented reality (AR) app designed to transform the mundane task of dishwashing into an engaging and rewarding experience. By leveraging AR technology, Bubble Quest turns dishwashing into an interactive game where users earn rewards by feeding dishes to a cute, dish-eating monster. With a focus on making household chores enjoyable, Bubble Quest targets families with children and young adults who are eager to integrate fun into their daily routines.

Key Features:

  • Gamified Experience: Players can resize their dishrack area, place instructions conveniently, and track progress through a mini-dishrack bar. Each dish fed to the monster advances progress and unlocks mystery gifts and rewards.
  • Customizable Gameplay: Players can choose different skins and upgrades for their monster and dishrack, enhancing the game’s appeal and replay value.
  • Educational Element: Designed to teach children the value of completing chores, making it an effective tool for parents looking to instill responsibility in a fun way.

Market Opportunity:

  • Primary Audience: Families with children aged 6-12 in North America and Western Europe. With over 35 million households in the U.S. alone and a high smartphone penetration rate, there is substantial market potential for engaging educational tools.
  • Secondary Audience: 110 million young adults aged 18-30, particularly in urban areas across North America and Western Europe, where smartphone usage is at 96%. This demographic is tech-savvy and open to gamified solutions.

Revenue Model:

1. Freemium Model with In-App Purchases

  • Base Access: Users can download Bubble Quest for free and enjoy basic gameplay features. This approach is designed to encourage widespread adoption, especially among families and young adults who might initially be hesitant to pay.
  • In-App Purchases: Monetization will be driven through in-app purchases of cosmetic upgrades and additional content such as unique dish-eating monster skins, special dishwashing tools, and themed dishrack areas.
  • Conversion Rate Target: Our goal is to convert 5% of free users into paying customers, a conservative estimate based on industry averages for mobile games and apps.
  • Average Purchase Value: We project an average spend of $4.99 per user on in-app purchases, which aligns with typical spending in the casual gaming market.

2. Subscription Model for Premium Features

  • Monthly Subscription: Users can opt for a premium subscription priced at $2.99 per month or $29.99 per year.
  • Benefits: Subscribers gain access to exclusive content, ad-free experience, advanced AR features, and early access to new game elements.
  • Target Subscription Rate: We aim to convert 2% of our total user base into subscribers within the first year.
  • ARPU (Average Revenue Per User): We estimate an ARPU of $0.50 across our user base, balancing the free and paying users.

3. Sponsored Content and Partnerships

  • Brand Collaborations: We plan to partner with eco-friendly brands and household product companies to offer sponsored content within the game.
  • Examples: Branded dishwashing tools, special edition monsters sponsored by eco-conscious companies, and co-branded challenges.
  • Revenue from Sponsorships: We project generating $100,000 in the first year through these partnerships, with the potential to scale as user engagement grows.

4. Merchandise Sales

  • Branded Merchandise: Launching a line of Bubble Quest merchandise, including plush toys, apparel, and kitchen accessories featuring the game’s characters.
  • Projected Sales: We anticipate merchandise sales to contribute an additional $50,000 in revenue during the first year, targeting 1% of our active users for purchases.

Financial Projections:

  • Year 1: Projected revenue of $914,550 from a user base of 900,000.
  • Year 2: Projected revenue of $2,369,100 as the user base grows to 1.8 million.
  • Year 3: Projected revenue of $4,798,500 with a user base of 3 million.

Team:

  • My Hoang: AR/VR Designer & Unity Programmer
  • Hang Pham: Graphic Designer

We would also want to thank Stephanie from team Iris who helped with our pitch deck.

Bubble Quest is set to revolutionize how we view household chores by combining technology with everyday tasks, making them more enjoyable and rewarding for users of all ages. Join us on this exciting journey to make dishwashing fun, engaging, and a rewarding experience for children.

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