BriefAI

AI-powered influencer brief generator. Turn brand goals into professional briefs in 30 seconds — with live market data, budget planning, Hindi support & multi-turn refinement. Built on MeDo.

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🚀 The Problem

Every year, brands lose millions on influencer campaigns — not because they picked the wrong influencer, but because they sent the wrong brief.

A bad influencer brief means:

  • Wrong content tone and style
  • Missing deliverables and deadlines
  • Budget wasted on off-brand posts
  • Zero measurable ROI

And yet, most brands still write briefs manually — in Google Docs, over email chains, with zero structure or consistency.

BriefAI fixes this.

💡 What Inspired Me

I co-founded Phovite — a verified influencer marketplace in India. Every single day, I watched brands struggle to communicate their vision to creators. The brief was always the bottleneck. I knew AI could solve this, and MeDo gave me the perfect platform to build it — fast.

🛠️ How I Built It

I built BriefAI entirely through natural language conversations with MeDo — no manual coding. Here's how I structured the build:

Phase 1 — Core Generator

Described the app in a single prompt. MeDo generated the full-stack foundation: homepage, brief generation form, and AI output view.

Phase 2 — 7 Feature Upgrades

Used MeDo's multi-turn chat to iteratively add:

  • Multi-Turn Refinement Chat — context-aware brief editing
  • Campaign Dashboard — /dashboard route with localStorage
  • Brief Quality Score — 4-dimension AI scoring (0–100)
  • PDF Export + Share Link — branded print-ready export
  • Industry Templates — 6 pre-built brief starting points
  • Budget & Deliverables Calculator — INR/USD influencer planning
  • Multilingual EN/HI Toggle — Hindi output for India market

Phase 3 — Plugin Integration

Integrated 3 official MeDo plugins via Supabase Edge Functions: | Plugin | Feature | |---|---| | @ExchangeRate | Live INR↔USD rates in Budget Calculator | | @Web Search | Real-time market data in AI Co-Pilot | | @Google Text Translation | Accurate Hindi brief translation | All plugin calls are routed securely through Supabase Edge Functions — no direct third-party API calls from client code.

Phase 4 — Intelligence Layer

Added the Proactive AI Co-Pilot — a sidebar that watches every brief and fires live suggestions with 🔍 Live Data badges, powered by real-time web search results.

Added A/B Brief Variants — generates Professional vs Casual versions side by side, with a Merge option via multi-turn chat.

Added Brief Performance Predictor — estimates influencer acceptance rate, engagement rate, and flags budget risks.

🧠 What I Learned

  • MeDo's multi-turn chat is incredibly powerful for iterative building
  • Breaking complex features into specific, structured prompts produces cleaner output than one giant prompt
  • The @ plugin selector in MeDo is the fastest way to wire in real API integrations without writing boilerplate
  • Supabase Edge Functions + MeDo = production-grade security with zero manual infrastructure setup

⚡ Challenges I Faced

1. Plugin Security Direct API calls from the client exposed credentials. Solved by routing all 3 plugin calls through Supabase Edge Functions with proper CORS headers and X-Gateway-Authorization authentication.

2. Multi-Turn Context Preservation Keeping the full conversation history intact across refinements required careful state management — solved through MeDo's multi-turn chat architecture.

3. Hindi Translation Accuracy The initial pattern-based translation was inaccurate for industry-specific terms. Replaced with the Google Text Translation plugin for real accuracy.

4. Credit Efficiency Built 11 features across 96 files with limited credits by writing precise, structured prompts — avoiding vague instructions that cause MeDo to regenerate unnecessarily.

🏆 What BriefAI Can Do Today

  • ✅ Generate a complete influencer brief in 30 seconds
  • ✅ Refine it conversationally with multi-turn chat
  • ✅ Score it with AI Quality Score across 4 dimensions
  • ✅ Get live market rate suggestions from the Co-Pilot
  • ✅ Plan budget with live currency conversion
  • ✅ Generate A/B variants side by side
  • ✅ Translate to Hindi instantly
  • ✅ Export as PDF or share via public link
  • ✅ Manage all campaigns from a Dashboard
  • ✅ Start fast with 6 Industry Templates

🌍 Real-World Impact

India's influencer marketing industry is projected to reach $3.5 billion by 2028. BriefAI is built specifically for this market — with Hindi support, INR-first budget planning, and an understanding of how Indian brands work with creators.

BriefAI is not a demo. It is a product brands can use today.

🔗 Try it live: https://app-bmzc6pa88fep.appmedo.com

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