BrandMatch – Connecting Brands and Creators with AI

BrandMatch is an AI-powered platform that connects brands with the right content creators and streamlines the process of creating and publishing sponsored content.

🌟 Overview

For Brands:

• Upload campaign briefs, deliverables, audience niche, and goals
• Get matched to relevant creators using smart matching algorithms
• Track campaign progress and ensure timely delivery
• AI agents help generate deliverables: thumbnails, captions, scripts, music

For Creators:

• Upload content preferences, rates, and past content
• Get matched to brands based on fit
• Accept or reject brand offers
• Receive AI-generated content suggestions
• Keep control of pricing, timeline, and creative

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👥 User Types

🏢 Brand

Inputs:

• Corporate website
  
• Campaign/product requirements
  
• Flexibility on content
  
• Survey-style influencer expectations
  
• Metrics (e.g. follower count, demographic)
  
• Budget and timeline
  
• Approval style: auto | suggested | manual

⚠️ Vetting: Only legitimate companies are allowed to register.

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🧑‍🎤 Influencer

Sign-up Flow:

• Upload content for AI to analyze (e.g. audio, captions)
  
• Set rate ranges and flexibility preferences
  
• Provide platform(s) used, timelines, and categories
  

Receives:

• Brand requests (with scripts provided)
• Trend analytics and label-matched suggestions
• Brand legitimacy score (0–10)
• Analytics on brand’s past creator partnerships

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🧠 AI + Agents

Matching Logic:

• Brand and influencer embeddings are compared using:
  • Product identity and target audience (Brand)
  • Style, category, and tone (Influencer)

Specialized AI Agents:

• 🎵 Music Selector
  
• 📝 Script Writer
  
• ✍️ Caption Writer
  
• 🎨 Thumbnail Designer
  
• 📈 Content Strategist (trend analyst)

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🔧 Platform Features

Creator Dashboard:

• View and manage incoming brand requests
  
• Analyze current video trends
  
• Generate creative content support with AI agents
  
• Secure, standardized payment upon completion
  

Brand Dashboard:

• Create campaigns
  
• Match with creators
  
• Track deliverables and performance
  
• Streamlined content review workflow
  

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📝 Pain Points Solved

Brands:

• ✅ Easily find the right creator
  
• ✅ Ensure on-time content delivery
  
• ✅ Get AI-generated previews and drafts
  

Creators:

• ✅ Reduce inbox spam and scammy brands
  
• ✅ Maintain control over content and pricing
  
• ✅ Focus on creativity, not logistics
  

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📌 Current Creator Workflow Without BrandMatch

1. Email overload from brand pitches
   
2. Manual vetting of brands
   
3. Negotiation and content creation
   
4. Delays in payment (sometimes 3+ months)
   
5. Optional: Agency takes 15–20% commission
   

Built With

• django
• python
• react
• typescript