Inspiration

The inspiration for the "White Lab Live" version of "Paradox" came from a desire to strip away narrative complexity and focus purely on Brazy's raw performance energy. We were inspired by popular live studio sessions (like Colors or Tiny Desk) but wanted to create a unique, futuristic aesthetic that aligns with Brazy's identity as a virtual being. The "White Lab" itself is a paradox: a sterile, controlled environment containing the raw, untamable energy of a "monster machine" and "prodigy"

What it does

This video serves as a high-fidelity "live performance" for the virtual artist, Brazy. Its primary function is to promote the track "Paradox" by showcasing it in a visually compelling, replayable format. Also it establishes Brazy's persona as a confident, energetic, and powerful performer. Finally, it showcase our technical capabilities by rendering a virtual idol in a clean, high-fidelity environment with dynamic lighting and realistic motion. It bridges the gap between a digital-native artist and the tangible energy of a live music performance

How we built it

This project was build 100% of generative Ai.

Challenges we ran into

The primary challenge was to make the main character sing with natural movement.

Accomplishments that we're proud of

We were able to accomplish music video where the singer can actually sing with emotions.

What we learned

We learned that making stylish music video required lot of efforts from every teammate

What's next for Brazy's Paradox Music Video_White Lab Live Version

Brazy is dropping single album every two month; so, we have to come up with good stylish music video using Ai which is being upgraded every day.

Built With

  • kling
  • midjouney
  • runway
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