Watch here: https://www.loom.com/share/eda3ab67fe2348b4b6cea448a56fd7b8?sid=bc466e85-a179-4e24-abcd-33c1c2ef7c6b
🚀 What it does BrandMate is your AI marketing assistant built for small fashion brands. It connects to your Instagram, reads your DMs, reviews past campaigns, tracks competitors, and gives you daily, actionable marketing suggestions — like a teammate, not just a tool.
🔧 How we built it We used OpenAI’s API for language understanding, integrated with Meta's Graph API to pull social data, and built the backend using Node.js and Python. The frontend runs on React for a clean, intuitive UX tailored to busy solo founders.
⚠️ Challenges we ran into Interpreting messy inbox data and turning it into useful insights
Ensuring privacy and compliance while accessing social data
Keeping recommendations relevant without overwhelming the user
🏆 Accomplishments that we're proud of Built a working MVP in under 4 weeks
Delivered contextual, personalized suggestions based on real customer messages
Got great early feedback from 10+ indie fashion brands
📚 What we learned Small brands don’t want analytics — they want decisions
Simple UX beats complex dashboards
AI works best when paired with strong product thinking
🔮 What’s next for BrandMate Launching onboarding flows that feel like talking to a marketing coach
Adding TikTok support
Scaling to 100 beta users and prepping for a Product Hunt launch
Built With
- mcp
- typescript
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