After years of experience working in rural healthcare, we saw the disconnect between the products being designed for the few quantified self patients and those who were most at risk in underserved populations. Dr. Hodge asked her patients for 2 years to explain the barriers they were facing when trying to prevent the onset of Diabetes and Hypertension. From that feedback, Personal Medicine Plus was created. Our goal has been to wrap in public health, behavior change, medicine and technology into our product to provide real health improvements in underserved populations.
We are most proud of our "Personal Health Feedback Loop" which allows the user to check his/her own biometrics, see them color coded by degree of urgency, receive a behavior change prompt, track that behavior change, then check his/her own biometric again to see the impact that behavior had on their own health.