Branch Metrics Dashboard
We aggregate data across multiple campaigns to see trends in organic app growth. Then visualize that data to provide further insight.
We are a team of data visualizers and wanted create a work of art, after looking around we determined that Branch Metrics was well suited for a re-imagining of its data presentation. After scouting through several examples of charts we knew what we wanted to do...
Our dashboard is suited for a pre growth campaign analysis, choosing what methodologies have the most organic growth, by analysis historic trends.
With an IP Address heatmap, we know exactly where people are clicking on the links, we can spatially observe where people are converting.