Covid-19 has gravely impacted the economy and job market in unprecedented ways. During these times of global financial crisis, people are searching for part time jobs or freelance work to supplement their income. We decided to look for solutions that could help mitigate the stressful cognitive load and high learning curves of traditional job hunting platforms such as LinkedIn, Fiverr, and UpWork.
We conducted interviews and surveys with over 20 individuals searching for ways to supplement their incomes, and studied existing platforms for people looking for jobs online. Here is what we found regarding freelance and side hustle culture.
- Local businesses and retail stores do not explicitly state that they are hiring on job hunting platforms. They would usually put up a poster or notice that they are hiring.
- Workers want potential for long term collaborations and opportunities for referrals.
- Transparency. Both the business and workers have access to all the information they will need to make informed decisions.
- Current platforms are not beginner friendly and have high learning curves.
- Candidates would like more clear and direct communication with potential workplaces regarding application status and inquiries.
Based on our findings, we came up with a user persona: Melissa.
We derived at two key 'How Might We..' statements
- How might we create an app that helps local and small business owners connect with potential workers who would be a good fit for a part time job/gig?
- How can we help workers search for businesses that best align with their values and talents?
Key features include: Easy onboarding process Ability to track earnings Quick apply Wallet system
Built With
- figma
- miro
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