BMW Product Intelligence

An AI-driven decision-support platform that empowers Product Managers to seamlessly generate, rank, and define requirements using market intelligence and customer feedback.

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What it does

  • Ranks vehicle requirements from 5,000+ real BMW customer feedback rows, market studies, and competitor data.
  • Explains the exact evidence and citations behind every single ranking.
  • Lets PMs approve or reject requirements with rationale stored in Decision Memory.
  • Generates an Onboarding Storyline so new PMs can understand past project decisions in 5 minutes.

How we built it

Node.js, Vanilla JavaScript, CSS, and OpenAI GPT-4o-mini

Challenges

Preventing AI hallucinations by enforcing strict evidence citations for every requirement.

Accomplishments

Securing 2nd Place in the BMW Track out of 29 highly competitive teams at the TUM.ai Makeathon.

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