We heard about this challenge on NPR yesterday. It occurred to us that most of the technology needed to handle it has already been implemented by Google Voice. Why reinvent the wheel?

One of our "unofficial" young team members, Robin (17), is very familiar with Google Voice and its capabilities. He's been using it for some time now.

Robin did some quick manual tests to verify that the features of Google Voice closely match what the FTC Robocall Challenge is looking for.

Here's our approach:

.) Implement a service like Google Voice (or license 
Google's service). Let's call our new service "FTC 
Block" (or "FB" for short).

.) If you are having robocall troubles, you will need 
to signup for FB. Doing so will get a new phone number 
assigned to you. Let's say your new phone number is 
123-456-7890. This new phone number will automatically
route calls to whatever existing phone you have.

Now suppose that two people are trying to call you at 123-456-7890: your friend Chris (123-555-1234) and Robo Joe (123-555-4321).

.) The first time Chris calls you at 123-456-7890, she 
will hear your greeting asking her to leave a voice 
message. The message will be translated from audio to 
text and emailed to you along with Chris's identifying 
phone number (123-555-1234) together with a copy of the 
audio message as an MP3 attachment.

.) The body of the email (with Chris's voice message 
text) will also include a link asking if you would like 
to add Chris to your contact list. There will also be a 
link asking if you would like to permanently block 
Chris's phone number. You decide to add Chris to your 
contact list. Do nothing and the calls will just go to
email.

.) Next you get a call from Robo Joe (123-555-4321). 
The email text obviously shows Joe to be a robocaller, 
so you click the "Block Caller" link. The next time Joe 
calls, you will get no phone call or email. You will 
never even know that he called.

.) The next time Chris calls you, her call will ring 
through to your smart phone, your dumb phone, your land 
line or your VOIP line (whatever you setup). Why? 
Because Chris is now on your contact list.

.) If you would prefer to manually provide a contact 
list (while initially setting up your FB service or 
at a later time), that option will also be available.

Of course, if you currently have robocall trouble on an existing phone line, those problem calls will still get through on that phone number directly. To use this approach successfully, you may initially have to change the phone number of your current phone. In the future, such a phone number change (if necessary) will be completely transparent to your contacts. This is so since they will only know about your FB phone number and they can continue to call you that way without any problems.

We hope to implement at least some of this functionality for demo purposes at FTCblock.com (before the challenge deadline):

http://FTCblock.com

Here are the challenge judging criteria questions:

Q) Does it work?

Yes, it works. How do we know? Because most (but not all) of the functionality described here has already been proven in the marketplace by Google.

Q) Is it easy to use?

Yes, it is very easy, especially considering the automated way of approving new contacts.

Q) Can it be rolled out?

Yes, most of it has already been put into production by Google.

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