Landing page
Generated Shopify Store
Multiagent Workflow

🪙 Rockefeller – Launch your business in minutes

Submission: Best Use of Fetch.ai Track

💡 Inspiration

I was trying to sell axolotl plushies online with my friend, and the process of setting up the business was extremely long, tiring, and challenging. From branding to store setup to ads — everything took days. We wanted a way to go from idea → online business → first dollar in minutes. That’s how Rockefeller was born.

🚀 What it does

Rockefeller is a multi-agent AI system that launches an entire online business for you, end-to-end. You type in a business idea, and Rockefeller’s agents take care of:

Market Research Agent → Finds trending niches, product demand, and competitors.
Branding Agent → Logo, tagline, color scheme, visuals.
Shopify Store Agent → Creates + publishes an online store.
Ads Agent → Generates advertisement campaigns instantly.
Legal Docs Agent → Auto-generates policies and TOS.
Customer Service Agent → Assists customers 24/7 over call or email.
Influencer Agent → Finds & drafts outreach to micro-influencers.
Pitch Deck Agent → Builds a PDF investor-ready deck + financial model.

By the end, Rockefeller hands you: ✅ A live Shopify store ✅ A customer support specialist ✅ Ads running on social platforms ✅ A full legal + compliance pack ✅ An investor pitch deck

⚙️ How we built it

Multi-agent backbone (Fetch.ai) → We used Fetch.ai’s uAgents framework as the foundation for building, deploying, and coordinating autonomous agents. This enabled secure communication and reliable multi-agent execution across the whole system.
Agent orchestration → CrewAI for chaining agent tasks and maintaining context across workflows.
APIs we integrated →
- Shopify Admin API (store + product creation)
- Stripe (checkout + payments)
- Google Ads + Meta Ads (ad launch)
- Gemini / DALL·E / SDXL (branding, visuals, creative generation)
- Veo-3 (video ad generation)
- OpenAI SDK (market research deep search)
- ReportLab (pitch deck PDF generation)
- VAPI (agentic voice system)
- AgentMail (agentic mailbox)
Backend → FastAPI + Supabase
Frontend → Next.js + Vercel for the console UI showing the live progress of each agent.

🧗 Challenges we ran into

Branding Agent → Limited context + image customization made it tricky to create coherent, reusable branding packages.
Shopify Restrictions → Storefront customization is locked down via API, so we had to provide user-friendly ways for merchants to apply final touches themselves.
Agent Coordination → Orchestrating 8+ agents with memory/state consistency required careful design of workflows.

🏆 Accomplishments that we’re proud of

Built a multi-agent architecture powered by Fetch.ai that can take an idea to revenue-ready business in minutes.
Automated a process that normally takes days or weeks into an efficient, guided workflow.
Created a tool that has real-world potential to empower millions of new entrepreneurs.

📚 What we learned

Multi-agent systems are most effective when each agent is narrowly specialized with a clear scope.
Using Fetch.ai’s uAgents was key for reliable agent communication and deployment — much more robust than ad-hoc task orchestration.
Integrating APIs with different constraints (Shopify, Ads platforms) requires creative agent-tool chaining.

🔮 What’s next for Rockefeller

Rockefeller has the potential to evolve into a VC-backed startup. Next steps:

Apply to Telora Fellowship & top-tier VC accelerators.
Expand beyond Shopify → WooCommerce, Wix, Amazon storefronts.
Add autonomous growth agents that handle scaling and optimization post-launch.
Explore real-time AI copilot support for entrepreneurs building their first business.