Bigfoot — Today, many people shop online without much consideration of how the products they are buying impact their carbon footprint. Bigfoot is a chrome extension that estimates the carbon footprint of various products by leveraging material, company, and shipping carbon emissions data so that both users and companies will be incentivized to be more eco-friendly.
The increase in popularity of online shopping has made a significant impact on the global carbon footprint. Sites like Amazon use large amounts of energy and fossil fuels to transport and distribute products all around the world. However, when users go onto the sites, these costs are not obvious, and many shoppers don’t realize the impact they are having. In just this year, Amazon will deliver around 2.5 billion packages and emit around 50 million metric tons of CO2 equivalents. The growing carbon footprint of Amazon and other online sellers has been masked by the new convenience that these sites offer, but it needs to be a focus to combat climate change.
The goal of Bigfoot is to bring these hidden costs to the surface and show consumers the impacts of their choices. Not only will this incentivize more eco-friendly spending, but it will also hold companies accountable for environmentally damaging practices. Bigfoot will provide a detailed breakdown of a product’s carbon footprint, factoring in the material composition, the company’s annual emissions, and shipping costs. With this information, the consumer will be able to make more informed decisions and reduce their carbon footprint.

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