Big data can be very useful, particularly in terms of Customer Relationship Management. By collecting a certain amount of data on its customers, its prospects, on customer habits, their geographical origins, their income, etc., a company can constitute an effective database, a real gold mine for its future promotional actions. commercial, for example. By knowing its customers better, it can be closer to them, offer them products more suited to their needs or expectations, and bring them more satisfaction.
Big Data and Customer Relationship Management
Big data can be very useful, particularly in terms of Customer Relationship Management.What are the advantages and disadvantages of big data in terms of Customer Relationship Management?
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