Intelligent platform that delivers highly-personalized city experiences 1: Consumer facing components a: Mobile apps b: Kiosks c: TVs d: Airlines 2: Commercial facing components a: Event producers + promoters b: Brands i: Local ii: National
Problem + Evidence User Story: Setup: Young, engaged Dallas professional it's early on a Saturday morning and I'm looking for something to do I'm the Uptown Dallas area and it's already super hot outside I'm also looking to interact with other young professionals So what do I do: Search Eventbrite, Meetup, Eventful, call some friends, poll friends on Facebook, what else??
Solution Introducing Big D Hot Spot - your new best friend that recommends highly-personalized city experiences just for you
- it's an intelligent platform that understands your current life context (like time, location, weather, and mood) and recommends activities and experiences based on these
- but, it is also a commercial platform for enterprises to promote their brands and events to targeted audiences
We created a survey and posted it for users to engage these are the questions:
On a scale from one to ten, how hard is it to find new things to do in Dallas?
Do you like to try new things?
How often do you look for new things to do?
How important are ratings on your favorite travel site?
How often do you attend events?
How well do you know Dallas?