Better Meat is a Facebook app that serves as a community me(a)ting place for home cooks to share experience, recipes and adventures while challenging themselves and their friends to eat meat more sustainably. The app employs gamification techniques where cooks can earn badges for completing challenges that get them to cook meat from ethical, sustainable sources. The goal: "To foster better, humane, and delicious eating practices for meat-eaters in fun, simple steps"

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