BestBuyBuddy

From 1.8 billion in 2017 to a projected 29 billion in 2021, Canadian e-commerce is booming. Brick and mortar stores globally are feeling the impact, however we know BestBuy's most threatened channel (177 stores) can become BestBuy's greatest opportunity.

With nearly 1 million weekly visitors, BestBuy's challenge is not traffic, but rather converting those casual visitors into customers. Analysis The 2 ways e-commerce breaks customer hesitation are with reviews and ratings that add layers of social proof and also the ability to compare products to find their best fit. However, the inability to experience the product firsthand is a significant inhibitor.

Recommendation, Implementation, and Features:

That is where Best Buy Buddy comes in!

Best Buy Buddy is a personalized shopping assistant that augments personal in-store experiences with an immediate review and rating system coupled with a powerful data-driven comparison tool topped off with a 1-click feature.

Let me walk you through how it works. Harrison is a returning customer who recently lost his earphones. He tries on the bose quiet comforts and likes it, but he’s not sure if it’s the right product for him!

So he scans the QR code which launches Best Buy Buddy. He gets immediate information about the product. Harrison has also recently bought a high quality baby monitor and an expensive office chair which signals that he is a young father, values quality, and works from home.

Leveraging our data, we know that the Dolby Dimension with its premium ambient sound and noise cancelling features as well as its home specific design is a natural fit. Seeing that it is the best product for him, and being enabled by the reviews that affirm his desire. He then uses the 1-click feature to either pick up the product on his way out, or have it delivered to his home.

The 1-click feature has been observed to heighten conversions by 18%, but has never been used in a live retail setting. Of course Harrison has a 12-hour window to cancel his delivery.

Which is just another way that our service provides peace of mind by assuring the user that they’ve chosen the best product for their lifestyle, and enriching the lives of our customers through technology.

Built With

• adobe
• qr