Huetech

Huetech uses AI and quizzes to find your perfect foundation, concealer, tint, and lip shades based on your skin tone and undertone —so you can shop confidently without guesswork.

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Inspiration

Walking into Sephora can feel like navigating a maze—new products launch nonstop, swatch stations get messy, and it’s easy to get overwhelmed or unsure about what truly suits your skin. Makeup should be exciting, personalized, and stress-free, not a guessing game. That inspired us to create Huetech: a smart beauty assistant that takes the hassle out of shopping by helping everyone find their perfect shades and products confidently.

What it does

Huetech uses AI-powered selfie analysis combined with a quick quiz to understand your unique skin tone, undertone, and preferences. It then pulls real product reviews and recommendations from beauty communities like Sephora and Reddit, curating a personalized list of foundations, concealers, tints, and lip colors tailored just for you. No more guessing or wasting time—just clear, trustworthy suggestions that make makeup fun and easy.

How we built it

We combined computer vision techniques to analyze selfies for skin tone and undertone detection with Perplexity API to synthesize product recommendations. We integrated APIs to pull live data from Sephora, Ulta, and Reddit for authentic user reviews and insights. The frontend is built for smooth user experience with real-time camera capture and interactive quizzes, all hosted on Bolt.new for rapid deployment.

Challenges we ran into

Accomplishments that we're proud of

We successfully built a working MVP that provides real-time personalized product recommendations with minimal user input. Our camera capture and AI skin analysis work reliably across a wide range of skin tones. Integrating live Sephora and community data into the recommendation engine created authentic, user-trusted results. The app simplifies shopping and reduces decision fatigue for users.

What we learned

Accurately analyzing skin tone and undertone from user selfies in real time was a major hurdle. We needed precise facial landmark detection combined with reliable color sampling—all within the browser to deliver trustworthy recommendations.

What's next for Huetech

Direct Links to Products: We plan to integrate seamless links so users can easily purchase recommended items from trusted retailers.

Expanded Skincare Recommendations: Beyond makeup, we aim to offer personalized skincare product suggestions tailored to users’ unique skin concerns.

Sustainable Beauty Focus: We’re committed to promoting mindful shopping by encouraging customers to make the most of the products they already own—helping reduce waste and consumerism in the beauty industry.

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