Beautily

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Inspiration

"Embrace your beauty and the world will embrace you."

The inspiration behind the creation of Beautily, a mobile beauty application designed with accessibility first, stemmed from a lack of widely available options for people with disabilities to get makeup recommendations. Currently, individuals with disabilities often face difficulty trying on products in-store or discovering new makeup looks, leaving a large population interested in beauty unheard. That’s why we came up with a solution that could address the issue of those with disabilities not having many avenues that are easily accessible to them. There are about 64 million people with at least one disability in the US and the total disposable income for US adults with disabilities is about $490 billion.

Why is such a large population being left out?

What it does

Beautily is a mobile based application that serves as a stand alone product and can pair well with Estée Lauder's Voice-Enabled Makeup Assistant (VMA) app. Our app is accessible and inclusive for all and is developed with the users needs first. The app is accessible to those with both visual and physical impairments. Empathy is at the forefront of our product and we hope it can make everyone's lives a little bit easier.

Key features include:

The ability to schedule makeup looks and receive reminders
Get inspiration from a global community a la pinterest
Receive in-depth tutorials on how to complete any given look
Utilize our voice assistant for help with anything in-app
Earn daily login points that can be redeemed towards gift cards, which can be used for favorite products.

Beauty is for everyone and we need to stop being an exclusive industry and start being an inclusive industry.

How we built it

Figma - to create our design screens

Challenges we ran into

Not having an actual live MVP to test with users for feedback. Beautily is an idea we would love to see become a reality.

Accomplishments that we're proud of

Being able to provide an effective solution for those with visual and physical impairment.

Our user interface is minimalist, accessible, and intuitive.

Even though we were based across two different time zones and ridiculously busy schedules, we are proud that we were able to come together and unite for this common goal.

What we learned

Time management is key, taking notes is essential and organizing all your files in one place definitely helps make workflows more efficient! Through teamwork, collaboration and communication, we created a project in such a short time span that we're proud of!

What's next for Beautily

In the future, we would love to implement the following features:

Having users skin types analyzed and having product recommendations be exclusively tailored to the user.
Receiving recommendations on products that won't aggravate their current skin condition or issue and a gift card to get some money off the product.
Having our voice assistant speak in multiple languages.
Potentially adding a social aspect where users can safely and easily message each other.

THANK YOU!!

Built With

figma

Created by

I worked as the Product Manager and Lead UX Designer. I created the pitch video as well by leveraging my background as an actor/filmmaker. This was my first hackathon and I'm so proud of being able to create an accessible and inclusive beauty solution! :)

Stephanie Terrero
UI/UX Designer and Product Designer. I have FinTech exp and 4yrs as a Visual Designer.
I worked closely with the team to create Beautily. I contributed to the app's overall aesthetic, including the UI, wireframing, user/task flows, and prototyping. I am grateful to have played a part in creating an app that helps promote inclusivity in the beauty industry.

Rachel Rossi-Foy
I contributed to the research portion. Also working with my team to understand the target audience and how to create an app that meets the needs of the audience that we were targeting. I am proud of the team I worked with I was able to learn more and create an app that is all about inclusivity in the beauty industry.

Francesca Osayande
I contributed to the research aspects of the project, which included user research, competitive analysis, user journey mapping, and statistical findings. I am pleased to have been a part of the team that developed an app providing a seamless user experience and promoting greater inclusivity within the makeup industry.

Xinni (Sydney) Chan
As the data scientist for Beautily, I analyzed user behavior and preferences, utilizing data visualization tools to create compelling visuals that informed our recommendations. This user-centered approach resulted in a more inclusive and intuitive experience for our product, and I am thrilled to have contributed to this project that showcases the transformative power of data-driven decision-making in the beauty industry.

Kelsey Chong
I contributed to the attempted development of a responsive web design to compliment our product. As part of my contribution, I researched the necessary steps to create a fully functioning AI assistant. Overall, I am proud to have played a role in collaborating on a product that offers a seamless user experience and helps to make makeup more accessible to a wider audience.

David Cornejo