Beat-the-Crab

Creating self-sustaining communities for fighting cancer through gamification.

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Inspiration

Our motivation to be here today is our Colleague, Diana Buxton , who is also a cancer survivor and a keen advocate for breast cancer awareness. We were most inspired by her message and call to action: it is time for a future without breast cancer. The battle against breast cancer is being fought hard by the medical experts in the present, However the war for the future will be won when the younger generations and high-risk groups today are no longer susceptible to this monster.

What it does

  • Attracts and engages people of all demographics.
  • Imparts knowledge and improves awareness in a fun way.
  • Adds to existing brand value; leverages and expands current marketing channels and audience.
  • By "catching them young" inspires and reinforces healthy, low-risk lifestyle choices.

How I built it

  • Listened to stories of survivors on their struggles to fight through cancer.
  • Researched cancer causes, numbers and obstacles to fighting cancer.
  • This led to the conclusion that prevention, and therefore awareness, was key.
  • Researched on methods to improve awareness and landed on the gamification concept.
  • Arrived at a low-cost option for brands with large following like Este Lauder to leverage existing marketing channels, reuse real-estate on existing assets for promoting the gamified app.
  • Integrated community concept to additionally stimulate word-of-mouth and energize pay-it-forward

Challenges I ran into

  • We had so many great ideas from team members and it was hard to just focus on one of them and put a pitch around it :)
  • Collaboration challenges as everyone was working remotely across different time zones.

Accomplishments that I'm proud of

  • We all came together and worked as team for this social cause in spite of work commitments overlapping with hackathon.
  • Arriving at a lean, simple, cost effective solution which could have material impacts in fight against breast cancer.

What I learned

  • We learnt a lot about breast cancer during the course of this hackathon. From that perspective, the Hackathon is already a Success for us!!
  • We could fight this battle when come together as community instead of focusing on individuals as patients.

What's next for Beat-the-Crab

  • Generate gamified content
  • Engage with leading retailers for packaging space with coupons & incentives.
  • Identify target websites and engage with providers for real-estate
  • Convert prototype to functioning mobile app on open source platforms
  • Engage with celebrity survivors to kick start the communities.

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