Beaconer

Proximity Marketing using Beacons.

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Inspiration

The inspiration for this project was to make the procedure of finding and advertising deals in a shopping complex simpler based on location/section where the consumer is present.

What it does

This project demonstrates proximity advertising, it consists of two mobile applications. One of the apps is for the merchant to advertise and share other announcements. The second app is for the consumer in which all the advertisements are displayed on the basis of their location. For example- If consumer is in sports section of a mall, then they'll receive all the deals related to the sports department.

How we built it

The application in the project are made in flutter framework and are coded in dart language. Firebase is used to store all the advertisements of the merchant. The advertisements are transmitted as data packets of low energy using beacon.

Challenges we ran into

The challenging portion of the project was to integrate beacon. Beacon was new for all of the teammates and had very less online study material to refer to.

Accomplishments that we're proud of

The teams feels proud to have successfully implemented the idea while learning the new technologies.

What we learned

We have learned more about the needs of merchants and consumers and how technology can help bridge the gap between them.

What's next for Beaconer

Beaconer is scalable and support for sharing other medias as advertisements can be added.

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