bCOOL

Inspiration

We were challenged to find clever, creative and fun ways to steer everyone's shopping decisions towards being more sustainable by using gamification.

Thus, our idea was to empower every person to make more sustainable choices in their daily life, by making shopping a more fun and engaging activity.

To validate this, we asked around 100 people about their shopping decisions in the daily life. Our survey shows that 90% of the people were concerned about climate change, but only 48% of them thought about carbon emissions while shopping. We believe that one of the reasons why people often don't think about it is that going green is still associated with great sacrifice or an expensive lifestyle. And that's where we came in! We are here to show that this doesn't have to be true, and going green can actually be affordable.

What it does

Bee is just like an online pet that needs to be checked every time you go shopping. You'll make her evolve by simply creating your shopping list. Our Machine Learning algorithm will show you how much more you would spend for having greener alternatives of the same or similar products. You can decide how much more you want to spend in order to have a more sustainable shopping basket (say, you wouldn't mind spending 1% or 2% more to have more sustainable coices). For every unit of CO2 saved, you can accumulate 'carboncoins', retrievable with any of our partners.

Users can also keep track of their progress and compare their performances with friends and family (here we make a competition to be even more fun). The Bee becomes 'Cool' when the user reaches the top of the leaderboard.

A user can also take a look at the purchasing history and how sustainable they were.

By partnering up with supermarkets, we offer our service as a plugin in their apps, and the data we collect is of interest for our partners to understand their customers, and how to better serve their needs for greener products.

We envision a greener customer-supermarket relationship and our service realizes an important step towards that goal.