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Battery Overflow

cmeyercvm@gmail.com ###BatteryOverflow.com

Team

Production: Carl Meyer (Purdue University, VFX) - Team Lead: guided all meetings while organizing project deadlines, designed logo, edited presentational video, and fulfilled the duties of the Go squad. Kevin Morton (Purdue University, Computer Science) - programmer: web development and researcher. Sasha Jocius (Purdue University, Computer Science) - programmer: web developer and researcher, Michael High (Wabash College, Computer Science) - programmer: web developer and personal research with members of the EV DIY community for market analysis.

Problem

With the increase of EV (electric vehicle) batteries of twelvefold over the next 10 years, the problems of usage, storage, mistrust, and the disposal/recycling of used EV batteries have become more prominent. While raw materials for EV batteries are depleting, the cost of recycled raw materials is 5 times that of newly mined materials. Repurposing batteries is the other optimal solution but there are not many viable resources for a large consumer base to safely engage with these projects

Solution

Informational and Educational website, Battery Overflow. With features that guide new users to instructional safety courses as well as data-driven difficulty tags to ensure appropriate skill level before attempting battery repurposing projects, this website enables users of all skill levels to centralize learning resources as well as accumulate traction for their own projects and courses.

Market Size

As for the initial cost of acquisition for each viewer, hypothetically if we spend around $250 to get 100,000 impressions, due to the ad revenue generated by monthly page viewers we would only need 2.7% of those 100,000 people to click on our site to break even on cost of acquisition. With the rapid growth of EV batteries discussed above, these numbers will likely follow the same rapid growth model.

Competition

YouTube and Reddit stand out as the most prominent social media competition as sites that provide interactive media sharing with the ability for content creators to draw revenue from the site. Skillshare is the competing market for DIY based projects and all-ages educational resources. Our product provides a unique combination of all platforms not addressed by any individually along with professional development potential unlike any other platform.

Business Model

Ad revenue through Google adsense on posted content partnered with a two-tiered subscription surface for ad-free use as well as a higher tier users which enables more one-on-one educational resources as well as advanced courses. Sponsorships and advertisements through partner companies such as Tesla and Second Life as well as government aid for environmental relief cover the rest of the funding to keep the lights on.

Marketing and Sales

Marketing is driven by advertisements on competitors websites as well as partnering with electric vehicle companies, used battery pack distributors, and government agencies interested in promoting our product. Users create accounts to save projects and interact with the site fully. Sales are driven by both tiers of subscription purchases as well as traction from individual creators.

Progress to Date

July: Basic website layout with prototyped functionality

Future Milestones

August-October: Collect users for beta-testing for basic social media functionality, ease of use, and market features. November-January: Survey beta-testers and hire a data analyst to develop back-end data driven functionality of the site. February-April: Gather beta testers and commission instructors to create initial advanced courses. May-July: Produce advertisements and upon launch, start widespread marketing campaigns.