The Breathing Billboard – Real-Time Environmental Messaging Powered by AI
As a live demonstration of SimbaGPT’s motion capture and contextual intelligence capabilities, the Breathing Billboard project showcased the impact of workflow optimisation in public communication. In partnership with Dentsu, UNEP, and Safaricom, the system visualised real-time air pollution levels across Nairobi using adaptive digital billboards that changed colour based on PM2.5 data.
Rather than displaying scientific units like “µg/m³,” pollution levels were translated into intuitive colour gradients — from green (safe) to brown (hazardous) — providing immediate health cues to pedestrians, athletes, and commuters. These billboards were placed in high-traffic zones to maximise visibility and behavioural impact.
Cross-Industry Integration
- Health & Environment – UNEP
- Telecom & IoT Infrastructure – Safaricom
- Creative Advertising & Visualisation – Dentsu
- AI & Geospatial Intelligence – Rydlr / SimbaGPT
This initiative proved the viability of fusing Google Maps Platform APIs, AI-driven pose estimation, and real-time sensor data to deliver hyperlocal, context-aware messages. The result: accessible environmental data for millions, powered by a scalable ML pipeline built for responsiveness and clarity.
Demo Video: Watch on YouTube
This project now informs future deployments of interactive billboards across Africa — expanding from environmental use cases to commerce, education, and transportation.
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