Balloon Burst - Using Snapchat Custom Landmarkers

Custom landmarks are generally created for adding a visual AR element to a custom location. We challenge this assumption by designing a simple yet engaging game on the facade of a building.

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Inspiration

Creating custom landmarks is a unique functionality to engage users at a location. We wanted to use this novel feature that user can interact with at a location.

What it does

We created 3D balloons that are anchored onto the structure of the building. This was possible because custom landmarks enabled us to scan the facade of the actual building. The participants would have to aim and point at a balloon, and tap to pop the balloons - to earn points.

How we built it

We scanned the building and created a unique location ID - on Snapchat to create a custom landmark. We used this location ID to anchor balloons over the facade of the building. The user can point the balloon popper towards the balloons and pop them to earn points.

Challenges we ran into

Positioning the balloons over the building and gyroscopically moving the balloon popper with the movement - at the location was a challenge.

Accomplishments that we're proud of

Building a game with a custom landmark and engaging participants in that particular location with AR effects in their natural environment.

What's next

Building a more complex game concept with better visuals - that are anchored to a custom landmark. We also hope to leverage the cloud storage space and add more visual AR elements to the lens, in the future.

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