BackGen AI

Inspiration

Businesses and creators often have plenty of product photos and videos but struggle to turn them into engaging marketing campaigns. Creating captions, planning content, and organizing assets across different platforms is time-consuming and requires marketing expertise. We built BackGen AI to simplify this process by using AI to transform existing media into structured, ready-to-use marketing campaigns.

What it does

BackGen AI is an AI-powered marketing workspace that helps businesses generate structured marketing campaigns from their existing media.

Users upload product images and videos, describe their business through a conversational interface, and the AI generates organized campaigns containing captions, hashtags, call-to-actions, campaign ideas, and platform-specific content. Generated assets are securely stored, allowing users to access, manage, and download them whenever needed.

How we built it

We built BackGen AI using Next.js, TypeScript, and Tailwind CSS for a modern and responsive user experience. The application integrates Genblaze to orchestrate AI-powered content generation workflows and OpenAI models for generating marketing content. Uploaded media and generated assets are securely stored using Backblaze B2 Cloud Storage, ensuring reliable and scalable storage.

Challenges we ran into

One of our biggest challenges was designing a workflow that feels simple while handling multiple stages, including media uploads, AI content generation, cloud storage, and user authentication. We also focused on structuring AI outputs into complete marketing campaigns rather than generating isolated captions or ideas.

Accomplishments that we're proud of

We're proud of building a production-oriented AI workflow that combines media uploads, intelligent content generation, and cloud storage into one seamless experience. Instead of functioning as a simple AI chatbot, BackGen AI produces organized marketing campaigns that businesses can immediately use and manage from a single platform.

What we learned

Building BackGen AI helped us deepen our understanding of AI workflow orchestration, cloud object storage, prompt engineering, and user-centered product design. We also learned the importance of creating AI applications that solve practical business problems instead of simply demonstrating AI capabilities.

What's next for BackGen AI

Our vision is to evolve BackGen AI into a complete AI marketing platform. Future updates include AI-generated promotional videos, voiceovers, multilingual campaign generation, direct publishing to social media platforms, team collaboration features, analytics dashboards, brand asset management, and intelligent campaign performance recommendations.

Built With

• backblaze
• genblaze
• nextjs
• openai
• tailwindcss
• typescript