The annual growth rate of the Influencer Market is 35%, with an estimated value of $85 billion by 2028. 80% of Web 3.0 companies use ad campaigns with Influencers as the main channel for promotion.
Launching an advertising campaign with influencers is a routine (up to 3 months) process with many opposite problems for both sides
- Only 10% of influencers respond to ad orders. From the influencer's side - they receive many requests without a clear offer and aren't motivated to respond quickly and make ads on time
- Advertisers have a high risk of losing money and not getting high-quality advertising, but Influencers don't trust brands and ask for 100% prepayment
- Companies needs statistic and history about previous ads campaigns and quality influencers need a transparent portfolio
We want to disrupt influencer marketing and create a Web3 platform with benefits for influencers and advertisers
- The launch of the advertising campaign is reduced to planned dates
- The dual-token reputation model to motivate influencers to respond quickly and do the work on time
- Payment via smart contract - guarantee receiving money when the ad is posted
How it works?
- Influencers create their accounts and verified their Twitter channel. They receive NFT ID on their verified channel. They share the link on their booking page for advertisers with full portfolios.
- Advertisers buy subscriptions to get a database of influencers and filters or book the influencers on direct links from influencers for free.
- Advertiser prepares ad content (post and image), book the date, and pay in USDC via smart contract.
- Influencers accept the Ad campaign ASAP to achieve a higher B4B Rating. On the planned Ad date he has scheduled to publish the Ad content on the Twitter channel and share the link with advertisers to receive payment in USDC and grow B4B Rating.
- Brand accepts the Ad due to 24 hours and unlocks the payment for the influencer or makes a dispute with B4B.
- Influencers receive USDC payments for Ads, grow their B4B Rating on the platform, and earn B4B Coins monthly, based on their Rating.
Motivating algorithm for influencers
B4B.WORLD has a dual-token reputation system to motivate influencers’ activity and long-term work. The first token — B4B Rating — is a non-transferable reputation meter. The second token — B4B Coins — is a transferable monthly reward for influencer activity. B4B Coins reward is proportional to the B4B Rating increase this month.
B4B Protocol generates a fixed amount of B4B Coins monthly and fills the B4B Reward Pool with liquidity from ads fees on the platform. As a result, any holder can burn his B4B Coins and get stablecoins from the liquidity pool anytime. The exchange rate equals the ratio of B4B Reward Pool to the B4B Coin circulation and is constant within a month.
How we built it
We started to design the B4B WORLD platform in July on Aurora (EVM-compatible) blockchain.
We made Testnet Release in October and already have 2000+ Ambassadors and crypto enthusiasts to test it.
On the 10th of November, we finally integrate our protocol on the BTTC blockchain and started Testnet during the TRON Hackathon.
We plan to complete the Testnet program during November and make the release of our platform on some blockchain networks suitable for Web3 advertisers.
We believe that our platform can help TRON ecosystem products easier collaborate with influencers and attract more users for the growing ecosystem.
Instructions to BTTC Testnet
For influencers: https://testnet-bttc-influencer.b4b.app - Personal Account for the influencers
Try to be an influencer with B4B.WORLD Testnet on BTTC: https://firstname.lastname@example.org/try-to-be-an-influencer-with-b4b-world-57b885dc79d6
- Register on the platform via MetaMask/Wallet Connect
- Make a profile of your channel on Telegram/Twitter and verify it by OAuth to get NFT channel ID
- Accept ads orders from advertisers ASAP, make ads in time and the best quality to grow the Rating
- Receive payments for ads in the stablecoin from smart-contract
- Earn B4B Coins monthly based on your Rating and exchange for stablecoin or hold them
For brands: https://testnet-bttc-brand.b4b.app - Personal Account for companies
- Register on the platform via MetaMask/Wallet Connect
- Search Web3 influencers with filters by parameters, learn their statistic and history
- Book suitable influencers and reserve stablecoin payments via Smart-Contract
- Check the status of planned ads and make reviews for influencers to grow their Rating and Rewards
Integration with BTTC ecosystem
During the hackathon, we deployed our platform and fully supported the BTTC blockchain with the full functionality of the B4B Protocol. Crypto Enthusiasts and influencers from Tron/BTTC ecosystem already can create their demo-influencer account with Twitter and achieve test B4B Rating on the platform for completed Ads campaigns.
After the TRON Grand hackathon, we plan to add the BTTC network to our main solution on Ethereum and Aurora chains. We plan to allow Web3 advertisers to choose a suitable network for creating ads and payments and achieve B4B Rating in the chosen network and grow their community with influencers. B4B Coins Rewards will be distributed monthly between the total achieved B4B Rating in all supported networks.
In Release 2 we plan to support payments for influencer Ads in the company's native tokens on the B4B protocol. Influencers will accept the deals in native tokens and brands will be able to spend their marketing part of tokens via transparent B4B Protocol.
B4B earns on a subscription model for Advertisers to get access to the platform B4B doesn`t earn on the Tx Fees. The Fees go to the B4B Coins Liquidity Pool, which is distributed among the influencers to stimulate the reputational economy on the platform.
What's next for B4B.WORLD
10-2022 - Testnet Release on the Aurora blockchain (1700+ active users)
11-2022 - Testnet Release on the BTTC blockchain
12-2022 - Mainnet Release and pre-registred users on the platform
We believe that B4B.WORLD will help to attract more users to the decentralized world with its benefits for advertisers, influencers and their audiences.