Azure AI for Instagram

Inspiration

Our inspiration came from our own experiences on how to generally reach young people. We ourselves fit that very age group that we target in this project, so we found it appropriate to use Instagram, since we know how big an impact it has on our generation.

What it does

The idea and solution itself, is a way to get information on the general stigma of a brand. In our case we used Nike as an example, and created an Azure Logic App, that extracts information from Instagram Polls with questions on Instagram stories. This would be through influencers on the platform. This is possible, as Instagram has a feature called Instagram Business, that collects data from stories. The Azure Logic App obtains the information through a blob storage, then it pushes the information through Azure Text Analysis which uses Azure Cognitive Services(AI), it then extracts the Sentiment scores which can be: Positive, Negative, Neutral and Mixed.

In full function this would be a workflow where information is extracted from Instagram, then sent through Azure Text Analysis, and then sent to the platform we created where GroupM would be able to see an overview of the results and hereby be able to conclude what the general stigma is on the brand at hand.

How we built it

We built the Logic App workflow in Microsoft Azure and we built the mock up of the platform in Adobe XD.

Challenges we ran into

We ran into a lot of issues with the Azure Logic App, andgetting it all to work automatically without errors.

Accomplishments that we're proud of

The platform design that we created and getting the Azure Text Analysis working with everything else in the Logic App were the biggest accomplishments.

What we learned

We learned a lot about Azure and the ways it can be used as an effective tool. We were able to learn about some of the pros and cons Azure has as well.

What's next for Azure AI for Instagram

First we would connect Instagram Business with a database and Azure with our platform so the answers would be automated and recent and the graphs in report would be also updated in real life.

Other ideas for gathering data through the Instagram would be creating a chatbot with an AI talking to the followers getting their opinions. Twitter also has a good potential for gathering data and more opinions form the users there.