Dear Axiom Zan Support Team,

First of all, thank you for giving this opportunity, I am sure it means a lot for everyone that accepted the experience.

The challenge I've chosen is the Front End Development and Design Challenge, which the main goal is to build a LandingPage.

As it was oriented, I documented my process and the project management on this google docs, where you can also find all the assets (photoshop and front-end .zip):

https://docs.google.com/document/d/1xhY6Z9kEVGhVRiJ8r0FsH95hA6EO37KmDRyWO78pnJo/edit?usp=sharing

Although my aim is to show I can work with the three kicker options: visual design; front-end development; and user experience; as I strongly believe this three areas are bound together, I personally focused on user experience, where I spent more time documenting and creating the strategies.

To see the final result, the high fidelity mockup, here goes the link:

http://webnauta.cc/whygovegan

You can see my answers to the project questions on the in my documentation with more details, but I would like to show them here:

1. How long did the assignment take?

1.716min in total, almost 29h. It is possible to check the full time on the documentation.

2. Did you learn anything new in the process?

2.1 During the project process, I've learned:

The concept of Landing Page abroad

Moqups and Draw.io softwares to build Wireframes on Google Drive

Visual concepts and references to the vegan theme

More about Axiom Zen

2.2 I've created:

Block navigation function and its API

Parallax function and its API from the scratch, without references or existing codes, pure geometry and jQuery

3. What was the hardest part?

The hardest part was when I had to develop the parallax function from scratch. It lasted almost 2 hours to finish it, I was under pressure due to the time for the submission, but fortunately I could succeed on it.

4. If you could go back and give yourself advice at the beginning of the project, what would it be?

If I could give an advice to myself it would be: don't project so many blocks, only the "why go vegan?", "for the animals", "for the environment", "for people" and "for your health" are important.

Thanks, Gustavo.

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