We have developed a social listening engine that generates individualised social profiles of AirAsia customers and fans based on past existing social footprints and continued intentions on media platforms to make customer insights actionable through Google Cloud machine learning and cloud vision technologies. For instance, pushing personalized bundle or discounts notification specifically for that person. These push notifications are deeply integrated with AirAsia mobile app so that they can make flight ticket purchases easily with a few clicks in the AirAsia app. This allows us to utilise big data from individuals as well as highlight the smaller data on user's personal characteristics and traits, which translates into allows personalised pushes of media and purchase content.

We were awarded the grand prize of RM25,000 cash, 100,000 AirAsia BIG Points and five return flights to any AirAsia destination. We were also invited by AirAsia to present the live demo at the Techsauce Global Summit 2017 in Bangkok, Thailand.

Featured on NUS School of Computing newsroom (https://goo.gl/WWSzD8).

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