Online shopping has made more selections available, but making decision can be hard without touching and feeling the actual product.
We created Aura, a Mobile Reality Shopping assistant and a personal shopper, to help customers see how the product looks in store by leveraging the showroom in 1700+ Sears stores across the US.
Aura has two clients: a customer client –“mobile shopping” app on any devices; and the Sears associate, a “job flow management” app on their iPad.
Customers can now access Sear’s in-store shopping experience from any device to identify the product to buy and seek post-sales support. The Aura store app manages customer flow; available associates can help customers calling online. Currently, sales associates are estimated to have on average 30% downtime in store. Conservatively speaking, Aura can help convert the idling time in store to half a million customer leads each week.
Customer experience: Customers have to research on the price, quality, size, material, build, and reviews, and try their best to imagine what the product would look like in their house. This is especially true for high value items such as furniture, appliance, and jewelries. Sometimes customers resort to abuse the free-delivery/free return policy just so that they can see what this item is.
With Aura by Sears, customers are now connected with in-store associates from any device through video chat and they can see the product display in real life, for example, the texture and fabric of a couch closeup. Customers can consult the associates for advice, and even ask them to measure the product and show the fit instantly.
Aura by Sears is a standalone app that drives customers to product discovery and shopping decision. The app renders the Sears product and deals information using the Sears API product details and listing. Customers can then select the category and indicate their preference by swiping through the product listing. Aura uses machine learning to recommend related products according to their preferences. Customers can connect with an in-store associate anytime through Aura video chat with one click.
Product inventory level API to route customer calls to a store location that is close to the customer and has inventory available.
Customers privacy is assured as the sales staff will not be able to see out of your camera. Customers can also start a multi-person chat and invite other people to see the product. Customers can also post the product details on social network and get instant feedback. Customers can also use Aura for post sales quick trouble shoot.
Associate experience: The Aura store app manages customer flow; available associates can help customers calling online. Currently, sales associates are estimated to have on average 30% downtime in store. Conservatively speaking, Aura can help convert the idling time in store to half a million customer leads each week.