We found traditional physical business cards difficult to facilitate effective network and career success. When a person is handed tens of cards at a networking event, it is difficult to remember who is who, what they do, and how the connection could benefit them, if at all. Therefore, people are likely to lose motivation to connect with those they just met, especially when there is too much hassle during the process - it can be inconvenient and time-consuming to save contact information on a physical card to a digital device or look a person up on LinkedIn. Additionally, it is difficult to organize physical business cards, and is very easy to lose them. In order to address these problems, we want to make a product that could help users know more about the business card owners and connect with them in a quick and easy way. The product should do more than what traditional business cards do, and bridge the gap between in-person and virtual networking experience.
What it does
Augmented caRd aims to help with users’ networking and career success by creating an integrated and seamless networking experience. Scanning the physical card will give users access to an AR business card, where they could get more information about the card owner, including an elevator pitch video, a digital business card, a resume, social media accounts, and work samples. It will enable users to know more about the card owner quickly and easily. Links to social media accounts will directly redirect users to social media apps like LinkedIn, which will also make the online networking process quick, easy, and seamless. Additionally, they are able to save the e-business card to their device in case of losing the physical card and to share the AR business card with others.
How we built it
We used EchoAR, Unity, Vuforia for technical builds and Figma for UX & UI designs.
Challenges we ran into
We spent much time adjusting the position and rotations of our AR object from EchoAR. Meanwhile, we also spent some time thinking about the pros and cons of people using our AR app vs. a web-based version. Although it can be challenging to ask users to download an app to see a business card, an app is supposed to provide a smoother user experience and we are trying to provide users with the irreplaceable value during their process of seeking networking and career success. Furthermore, to alleviate this challenge, we are also planning to make a new-user-friendly web-based version in the future so that users do not necessarily have to download the app to use the product.
Accomplishments that we're proud of
Taking advantage of EchoAR, Unity, and Vuforia, we were trying to use all three platforms' features. We designed our physical business card as an image target, and apply real-time AR objects such as personalized models, E-Card, and resumes to the Unity mobile app.
What we learned
We learned to use echoAR for the first time and to work as a team within a limited timeline.
What's next for Augmented caRd
For now, our app is containing information about two users. In the future, we wanted users to be able to customize their own information. For example, they can upload their models, E-Card, and resume to EchoAR with a specific API. The next step is to simply enter that API key to our app and enter their email, social media links to our database. With the development of AR technology and the high demands of online communications, I believe our app will be beneficial to lots of users.