Ascend Impact Challenge - Boba on Wheels

Inspiration

We want to create the same excitement when people saw/heard ice cream trucks driving down on their neighbourhood.

What it does

The truck has the appeals of a traditional ice cream truck and caters to an equally large audience. We are able to ensure customer safety and provide customers with an opportunity to enjoy the outdoors.

How I built it

The truck will release its locations at least a week in advance. Customers can then either visit the truck and order through our kiosk system or order-ahead using our website. We will be serving the same drinks we sold in our original location, and all drinks will be assembled on the truck.

Challenges I ran into

Marketing and inventory management will be our two most important challenges in this business model. From the marketing aspect, we have to finalize our intended location and market it to our consumer a week ahead. As we won't have a large number of consumer base compared to the older boba shop, we have to rely heavily on building a relationship with our consumers. As we will have limited space of storage inside the boba truck, we will have to use commissary to prep all of our tea bases as we will only assemble the drinks inside the truck. We can't predict how many customers we will have each day as it is a mobile shop. This is why inventory management is an important element in the business model.

Accomplishments that I'm proud of

We are very proud of this business model as we hope that it can help inspire other small businesses to have a mobile shop in an extension of their brick & mortar shop. As there is a rise in health concern during the pandemic, we are able to provide a fun and exciting experience to our customer while ensuring their safety and opportunity for them to enjoy the outdoors. Additionally, it will save the business rental and utility cost that have caused many restaurants to shut down permanently.

What I learned

There is a great opportunity in the food truck and boba industry where it is worth more than a billion-dollar globally. On top of that, it is projected to have a more than 6% growth for both industries.

What's next for Ascend Impact Challenge - Boba on Wheels

We want to expand the business to other areas such as Southern California and New York after our first operational year. Increasing our customer base and location coverage will be our priorities for the next 3 years.